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Course Curriculum

Session One: Course Overview
Learning Objectives 00:00:00
Sessiong Two: Marketing for Small Business
Defining Marketing in the Small Business Context (I) 00:00:00
Defining Marketing in the Small Business Context (II) 00:00:00
Defining Marketing in the Small Business Context (III) 00:00:00
Defining Marketing in the Small Business Context (IV) 00:00:00
Defining Marketing in the Small Business Context (V) 00:00:00
Pre-Assignment Review 00:00:00
Session Three: Elements of a Successful Marketing Message
Your USP 00:00:00
Building the Relationship (I) 00:00:00
Building the Relationship (II) 00:00:00
Influence and Persuasion 00:00:00
Testing ang Revising 00:00:00
Session Four: The Marketing Cycle in Small Business
Marketing Essentials 00:00:00
Stage One: Consumer and Market Analysis (I) 00:00:00
Stage One: Consumer and Market Analysis (II) 00:00:00
Stage One: Consumer and Market Analysis (III) 00:00:00
Stage Two: Analyzing the Competetion and Yourself 00:00:00
Stage Three: Analyzing Distribution Channels (I) 00:00:00
Stage Three: Analyzing Distribution Channels (II) 00:00:00
Stage Four: Creating a Marketing Plan 00:00:00
Bringing it All Together (I) 00:00:00
Bringing it All Together (II) 00:00:00
Bringing it All Together (III) 00:00:00
Session Five: Identifying Marketing Strategies
Key Marketing Strategies of Small Business 00:00:00
Getting the Most Bang for Your Buck 00:00:00
Making Connections 00:00:00
Top Ten Strategies for Success (I) 00:00:00
Top Ten Strategies for Success (II) 00:00:00
Top Ten Strategies for Success (III) 00:00:00
Top Ten Strategies for Success (IV) 00:00:00
Top Ten Strategies for Success (V) 00:00:00
A Simple Marketing Plan for Small Budgets (I) 00:00:00
A Simple Marketing Plan for Small Budgets (II) 00:00:00
A Simple Marketing Plan for Small Budgets (III) 00:00:00
Session Six: Implementing Your Plan
What is a Marketing Budget? (I) 00:00:00
What is a Marketing Budget? (II) 00:00:00
Four Rules for Establishing Your Budget 00:00:00
Managing Your Budget 00:00:00
Stage Five: Implementing and Evaluating (I) 00:00:00
Stage Five: Implementing and Evaluating (II) 00:00:00
Stage Six: Reviewing and Revising (I) 00:00:00
Stage Six: Reviewing and Revising (II) 00:00:00
Session Seven: Internet Marketing Basics
What It Looks Like (I) 00:00:00
What It Looks Like (II) 00:00:00
What It Looks Like (III) 00:00:00
Popular Strategies 00:00:00
Sharing Messages (I) 00:00:00
Sharing Messages (II) 00:00:00
Email Marketing (I) 00:00:00
Email Marketing (II) 00:00:00
Email Marketing (III) 00:00:00
What is SEO? (I) 00:00:00
What is SEO? (II) 00:00:00
What is SEO? (III) 00:00:00
What is SEO? (IV) 00:00:00
What is SEO? (V) 00:00:00
Leveraging Social Media 00:00:00
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