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Istudy Shortcourses

Course Curriculum

Session One: Couse Overview
Learning Objectives (I) 00:00:00
Learning Objectives (II) 00:00:00
Sessiong Two: Getting Started
What is Social Media? 00:00:00
Pre-Assignment Review (I) 00:00:00
Pre-Assignment Review (II) 00:00:00
Sessiong Three: Understanding the Marketing Mix
The Five P’s and Social Media (I) 00:00:00
The Five P’s and Social Media (II) 00:00:00
Session Four: Developing a Social Media Plan
Things to Think About 00:00:00
Utilization Guidelines 00:00:00
Expanding Your Digital Presence (I) 00:00:00
Expanding Your Digital Presence (II) 00:00:00
Expanding Your Digital Presence (III) 00:00:00
Expanding Your Digital Presence (IV) 00:00:00
Expanding Your Digital Presence (V) 00:00:00
Expanding Your Digital Presence (VI) 00:00:00
What’s the Value? (I) 00:00:00
What’s the Value? (II) 00:00:00
Session Five: Building Your Social Media Team
Building the Team (I) 00:00:00
Building the Team (II) 00:00:00
Building the Team (III) 00:00:00
The Community 00:00:00
Session Six: Using Social Media to Build Internal Communities
Does it Mean Everyone is Online All the Time? (I) 00:00:00
Does it Mean Everyone is Online All the Time? (II) 00:00:00
Does it Mean Everyone is Online All the Time? (III) 00:00:00
Make it Work 00:00:00
Session Seven: Analyzing Your Impact with Metrics
Useful Metrics 00:00:00
Understanding Metrics (I) 00:00:00
Understanding Metrics (II) 00:00:00
Timing is Everything (I) 00:00:00
Timing is Everything (II) 00:00:00
Timing is Everything (III) 00:00:00
Timing is Everything (IV) 00:00:00
Timing is Everything (V) 00:00:00
Session Eight: Keeping on Top of the Trends
Keeping on Top of the Trends (I) 00:00:00
Keeping on Top of the Trends (II) 00:00:00
Session Nine: Damage Control
That’s Not Good! (I) 00:00:00
That’s Not Good! (II) 00:00:00
That’s Not Good! (III) 00:00:00
Get Smart 00:00:00
Session Ten; Using Facebook
Getting Started (I) 00:00:00
Getting Started (II) 00:00:00
Building Community 00:00:00
Taking it Further (I) 00:00:00
Taking it Further (II) 00:00:00
Sessiong Eleven: Using LinkedIn
LinkedIn Essentials 00:00:00
Getting Connected (I) 00:00:00
Getting Connected (II) 00:00:00
Getting Connected (III) 00:00:00
Session Twelve: Using Twitter
Tweeting (I) 00:00:00
Tweeting (II) 00:00:00
Tweeting (III) 00:00:00
Tweeting (IV) 00:00:00
Tweeting (V) 00:00:00
Making it Memorable 00:00:00
Using Lists 00:00:00
Session Thirteen: Building a Blog
Should I Be Blogging? (I) 00:00:00
Should I Be Blogging? (II) 00:00:00
Blog Rules 00:00:00
Help People Find You 00:00:00
What Will I Write About? 00:00:00
Vlogs and YouTube (I) 00:00:00
Vlogs and YouTube (II) 00:00:00
Session Fourteen: Using Specialty Sites
Using Specialty Sites 00:00:00
Session Fifteen: Using Social Media Management Tools
Using Social Media Management Tools 00:00:00
Session Sixteen: Launching Your Plan
Pulling Everything Together 00:00:00
Preparing for Delivery or Upgrade 00:00:00
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